This is how Dave used CarbonInvoice's simple setup to finally take carbon action
Customer StoriesMany business put off taking carbon action because they assume it will be complicated, time-consuming, or require expertise they don't have. It is partially true. Traditional solutions are too complicated for SMEs. For Dave Hockly it was no different. Like most busy business leaders, he had carbon measurement sitting in the "someday" pile, waiting for the right time and the right solution.
When Dave discovered CarbonInvoice, he found something that challenged every assumption about how difficult carbon action had to be.
What struck Dave most was how genuinely simple the entire process turned out to be. What he expected to be complex and demanding turned into something so straightforward that he couldn't justify putting it off any longer.
"no excuse not to! it's deceptively easy."
This wasn't just about ease of use. It was about CarbonInvoice removing every traditional barrier that businesses use to delay taking carbon action. No complex setup, no lengthy onboarding, no ongoing administrative burden.
What made the simplicity even more impressive was discovering the genuine environmental impact happening in the background. Dave realised that simple doesn't mean superficial when it comes to carbon action.
"there's a lot of good that happens behind this platform."
With the power of automation, the business had its carbon footprint measured and real native trees are being funded, which is making a serious environmental impact without requiring Dave to understand the complex science or logistics involved.
For Dave, CarbonInvoice proved that the biggest barriers to carbon action aren't technical or financial. They're psychological. Once those barriers disappear through genuine simplicity, taking action becomes the obvious choice.
The combination of genuine simplicity and real impact created the kind of experience that Dave couldn't help but recommend to other business owners facing the same carbon action delays.
"Highly recommend. Sign up and get amongst it."
His enthusiasm comes from discovering that taking meaningful carbon action doesn't require the time investment or expertise that most business owners assume it does.
Measure and act effortlessly in 3 minutes
