How Kirsty Sutherland went from being unable to measure to automated monthly action
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Customer StoriesKirsty Sutherland had been thinking about her company's carbon impact for years. She wanted to take carbon action, but kept putting it off because every option she explored seemed overwhelming.
"We've intended to measure and manage our company's carbon impact for years, but it's always been in the 'too hard' basket," Kirsty explains. The gap between intention and action was becoming increasingly frustrating, especially as environmental responsibility became more visible in business conversations.
At this point, Kirsty was beginning to think that maybe environmental action just wasn't realistic for a business like hers. The solutions all seemed designed for larger companies with dedicated sustainability teams and unlimited resources.
When Kirsty discovered CarbonInvoice, her first reaction was scepticism. She'd been disappointed by complex solutions before, so the promise of simplicity seemed too good to be true. But as she explored the product, she realised it could help her with her business needs. "Then we discovered CarbonInvoice, and everything changed," she recalls. This wasn't about lengthy implementations, complex data gathering, or ongoing management overhead. It was about immediate action that required virtually no effort from her team.
Within minutes of connecting her accounting software, Kirsty could see exactly how many native trees her business needed to fund to offset their carbon emissions. More importantly, she could set up automatic monthly funding that would run without any ongoing effort. "Within just a few minutes, we knew how many native trees were needed to mitigate our emissions, and with the click of a button, we were up and running – funding new trees every month on autopilot," Kirsty explains.
This was the breakthrough she'd been searching for – environmental action that enhanced rather than complicated her business operations.
The automated approach meant Kirsty's business was now taking consistent carbon action every month without anyone having to remember, schedule, or manage anything. The carbon footprint measurement happened automatically based on their business expenses, and the native tree funding provided ongoing environmental benefit. "Climate action can often feel overwhelming, but CarbonInvoice was a breath of fresh air!" she says. Instead of another complex project to manage, her business now had a seamless environmental programme that ran itself.
Kirsty's experience demonstrates how the right solution can transform even the most procrastinated projects into simple, automated actions. What had seemed impossibly complex for years became effortless once she found a platform designed for busy business owners rather than sustainability experts.
The native trees being funded weren't abstract carbon credits in distant locations – they were real trees being planted in Australian communities, creating tangible environmental benefits that her team could connect with and feel proud of.
"We've intended to measure and manage our company's carbon impact for years, but it's always been in the 'too hard' basket. Then we discovered CarbonInvoice, and everything changed. Within just a few minutes, we knew how many native trees were needed to mitigate our emissions, and with the click of a button, we were up and running – funding new trees every month on autopilot. Climate action can often feel overwhelming, but CarbonInvoice was a breath of fresh air!"
Today, Kirsty's business demonstrates that environmental responsibility and operational simplicity can work together perfectly. Her automated carbon measurement and monthly native tree funding happen seamlessly while her team focuses on serving clients and growing the business.
Measure and act effortlessly in 3 minutes
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