Learn how Cody McMullan uses smooth onboarding for fast-paced business
Customer StoriesFor many recruitment businesses like Heights Recruitment, the challenge isn't knowing that sustainability matters, but finding the time to actually do something about it. Cody McMullan knew that environmental responsibility was becoming increasingly important for both attracting top talent and winning clients. But like many leaders in fast-paced industries, he faced a familiar dilemma: how do you implement meaningful carbon action when your business moves at breakneck speed?
For a recruitment business where agility is everything, traditional approaches felt like asking a sprinter to run a marathon carrying extra weight. Cody needed something that could match his business's pace, not slow it down.
When Cody discovered CarbonInvoice through their reputation for working with fast-paced service businesses. What caught his attention wasn't just their carbon measurement capabilities, but their promise of implementation that actually fit how modern businesses operate.
The feature that impressed Cody most was CarbonInvoice's streamlined onboarding process. Unlike traditional sustainability consultants who demanded weeks of preparation and multiple team meetings, the setup was designed for busy business leaders who needed immediate results.
"Sam's (CarbonInvoice's GM) onboarding process was smooth and hassle free, which made all the difference for a fast paced business like us."
This wasn't just about speed. It was about understanding how recruitment businesses actually operate. Instead of disrupting Heights' daily operations with lengthy implementation processes, CarbonInvoice worked with their existing workflows and systems.
What made the solution even more valuable was the immediate sense of joining a community. For recruitment firms competing for both top talent and premium clients, being part of an environmental action community provides genuine competitive differentiation.
"Heights as whole are excited to be a part of the community Carbon Invoice is building."
This community aspect resonated particularly strongly in the recruitment industry, where relationships and reputation drive business success. Being able to demonstrate authentic environmental action through community membership strengthens both candidate attraction and client retention.
The smooth onboarding enabled Heights to start taking carbon action immediately without any operational disruption. In recruitment, where client demands can change hourly and candidate pipelines require constant attention, having a sustainability solution that doesn't compete for team bandwidth is invaluable.
The automated carbon measurement now runs in the background while Heights focuses on what they do best – connecting great talent with great opportunities.
For recruitment businesses, environmental responsibility is increasingly becoming a key differentiator in winning both candidates and clients. Heights can now confidently discuss their carbon action and community membership during client pitches and candidate conversations, positioning themselves as a progressive partner instead of just another recruitment firm.
Cody found exactly what fast-paced recruitment businesses need – stress-free carbon action that respects the speed at which modern service businesses operate, while providing immediate community membership and competitive positioning benefits that strengthen both talent attraction and client relationships.
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