CarbonInvoice: #1 Sustainability Xero App that will turn sustainability into your next marketing campaign
Sustainability isn't just good for the planet anymore – it's become the hottest marketing tool that business owners are using to boost their brand image. And if you're not already talking about your carbon footprint, you're missing out on a massive opportunity.
Let's be honest – you're always on the hunt for that next big marketing opportunity that'll set your business apart from the competition. You know what I'm talking about. That conversation starter that makes clients take notice or the status symbol that positions you as a forward-thinking leader in your industry.
Frustrated with tools that require you to do all the work?
You've probably looked into carbon footprint measurement before, right? Maybe you've even tried calculating it manually, hire a consultant or explored other solutions. If you're like most business owners, you found carbon management tools overwhelming, requiring you to become a sustainability expert overnight while offering no usable content or compelling conversation starters from generic carbon credits.
We understand your pain, which is why we want to make it easier for SMEs in a market that focuses more on big businesses.
How a CarbonInvoice and Xero integration is the solution to your problems
Instead of requiring you to become a carbon accounting expert, CarbonInvoice does the heavy lifting for you. It is designed specifically for professional services businesses with up to 100 ftes that want maximum marketing impact with minimal effort.
The solution is simple: connect your existing Xero accounting system, and within minutes, you'll have a complete picture of your carbon footprint in the form of native trees. No complex calculations, no dedicated staff, no months of setup and no carbon credits is far away places you can’t visit.
Xero integration works seamlessly in the background without changing your existing accounting processes. CarbonInvoice automatically calculates your carbon footprint from actual business expenses. Matthew Phillips at Abraxas Labs captured this perfectly:
This leads us to the numerous ways you can use sustainability as a Marketing strategy. CarbonInvoice provides you with ready-to-use content and credentials to share your story.
Get instant marketing opportunities
Once you’re all set up, you’ll have something concrete to talk about: your business’ native trees.
Ready-to-use content
We don't just measure your footprint – we give you all the tools to showcase it professionally across your marketing channels. Here are the different ways in which you can display your impact:
1. Ready-to-use social media posts
Level up your social media game and share eye-catching real world updates with your followers.
2. Positive Profile
Automatically generate your Certificate and all the small print for recognition from corporate and government organisations.
3. Positive Business Certificate
Automatically generate your Certificate and all the small print for recognition from corporate and government organisations.
Positive Business Badge: instant status symbol
Get your badge on the CarbonInvoice App and use it where you see fit. Here are a few ways business have used it:
1. Badge on the website
Communicate your Positive Business status on a banner, footer or a blog post on your business' website. Use it wherever you see fit.
2. Badge on the email signature
Communicate your Positive Business status on every email you send. It's an easy and effortless way to showcase your actions.
Line item on your Xero invoices
Switch on native trees funded on every invoice and remind clients why they work with you.
Photos and videos from co-hosting a Planting Action Day
The preference for tangible, local impact over buying credits somewhere far far away has resulted is businesses wanting to host their own Planting Action Days. During these events, participants spend the morning planting actual native seedlings in their local communities with their teams and customers. You show up, we take care of logistics.
What exactly can you get out of your own Planting Action Days?
1. Photo Gallery
After your Planting Action Day we will send you a full gallery of the day with a variety of photos from individual portraits to action shots of your team plating.
2. Highlight video
Get your own video of the day to share. Check Farrow Jamieson's 2025 Action Day:
What businesses are saying
Ready to turn sustainability into your next marketing campaign?
Sustainability marketing isn't going anywhere – it's only getting bigger. The question is: do you want to be an early adopter who gets to say "we were doing this before it was cool," or do you want to be scrambling to catch up when your competitors are already established as sustainability leaders?
Because when everyone's talking about sustainability, you want to be the one actually doing it and showing it off.
Here's how you can do it:
- Connect you Xero Accounting Data to our App
- CarbonInvoice software measures your carbon footprint
- Get your results through real tree planting
Get started in under 3 minutes – seriously, that's all it takes.
Laura brings 4+ years crafting intuitive digital experiences that drive business and user value. With a fintech and security tech background, Laura understands how to distill complex platforms into simple, elegant interfaces. At CarbonInvoice, Laura translates difficult concept and complex data into accessible, rewarding product journeys for small businesses stepping into Carbon Action.
