Learn how Blair Hesp found a low-admin carbon solution that shows up where clients pay attention
Customer StoriesBlair Hesp runs Kainic Medical, a specialised services business that provides medical writing, regulatory affairs, and clinical research support to pharmaceutical and biotech companies. As Managing Director of a small but growing team, Blair was increasingly aware that their clients were asking more questions about sustainability commitments. Blair knew they needed to demonstrate genuine climate action.
The biggest challenge was finding a solution that add more workload onto their team or cost them an arm and a leg. Traditional options like consultants and complex manual tracking systems were too expensive and would pull focus away from client work, so they were a no go.
At this point, Blair was feeling caught between client expectations and operational reality. Then he discovered CarbonInvoice and realised there might be a way to address both challenges simultaneously.
What impressed Blair immediately was how CarbonInvoice connected directly to Kainic Medical's existing accounting system: no manual data entry, nor his team dedicating time to make the measurement happen. The CarbonInvoice x Xero integration automatically calculated their carbon footprint based on business spending.
The setup took minutes, not weeks, and once connected, the system requires no ongoing input from Blair or his team.
Once Blair saw how the carbon action appeared on their client invoices he was fully in. He could now finally respond to clients by showing their environmental commitment in the one document every client definitely reads: their monthly invoice.
"CarbonInvoice allows us to easily record and offset our carbon emissions (with the bonus of planting native trees in NZ) with a truly minimal admin burden, but most importantly it shows up in our invoices, telling our clients what we are doing every month in the one document that they really pay attention to." - Blair Hesp
For a medical services business, credibility is everything. Blair appreciated that CarbonInvoice provided legitimate carbon measurement and offsetting through actual native tree planting, not abstract carbon credits in remote corners of the world. This gave Kainic Medical something concrete to point to when clients asked about their environmental policies.
The native tree particularly resonated with their New Zealand-based clients, who could understand exactly where their service provider's carbon actions were going.
Blair's biggest win? Finding a solution that actually reduces the administrative burden while increasing client visibility of their environmental efforts. For a small services business with larger firms, it gives them an advantage.
The 'set and forget' approach means Blair and his team can focus on what they do best - delivering exceptional medical services - while confidently demonstrating ongoing environmental responsibility without having to think about doing it manually.
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