Learn how Kim Lusby used CarbonInvoice's community first approach to make environmental action meaningful
Customer StoriesKim Lusby knew her business needed to take carbon action, but finding a solution that felt genuine instead of just another corporate checkbox had proven to be challenging.
Most environmental options are designed more for appearances than actual impact. Kim needed something that would create real change in the communities where her business operates, not just abstract contributions to distant projects that Kim and her team could never visit.
When Kim discovered CarbonInvoice, the local community impact through native tree planting rather than generic carbon credits from faraway locations immediately caught her attention.
The feature that connected with Kim most was CarbonInvoice's approach to funding native trees in local communities where businesses actually operate. This created a direct connection between her business and positive carbon action in areas that matter to her team and customers.
"Doing right by our environment is important to the communities that we operate in."
This local focus meant Kim's environmental efforts were contributing to the places where her business has relationships.
What made the solution even more valuable was how CarbonInvoice balanced simplicity with genuine impact. Kim didn't have to choose between easy implementation and meaningful results.
"CarbonInvoice makes it meaningful and simple."
The CarbonInvoice software handled all the complex carbon calculations automatically while ensuring the environmental action created visible benefits in her local community through native tree planting.
A belief Kim holds high is community first. Kim believes every business should be contributing positively to the areas in which they operate. Funding native trees is a long-term approach to positively contribute to the local community.
Aligning business values and carbon action created the confidence Kim needed that her sustainability efforts are making a genuine difference rather than just fulfilling obligations.
The meaningful community focus has strengthened Kim's business relationships with customers who share similar values about local environmental responsibility. Being able to point to specific native tree projects in their operating areas creates authentic conversations about shared community values.
Kim found exactly what community focused businesses need: simple environmental action that creates meaningful impact in the local areas where they operate. This allows Kim and her team to build stronger community connections while contributing to real ecological improvements through native tree planting.
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