Simonne Mearns: How the easiest carbon tool became a powerful marketing weapon and cultural transformation
Customer StoriesSimonne Mearns' business has been on its sustainability journey for over two years now. Her SME needed a way to measure their carbon footprint without getting dragged into complicated processes or overwhelming admin work.
Like many SMEs, the team had tried various approaches to environmental sustainability before. Their biggest challenge was finding something that actually worked for a busy team. Most carbon accounting softwares are designed designed for massive corporations with dedicated sustainability teams, not busy small businesses. When Simonne discovered CarbonInvoice, she decided to give it a go. What did she have to lose?
The business' accounting data in Xero were connected to the CarbonInvoice App for a quick and accurate measurement. Simonne found it refreshing:
"We have been using CarbonInvoice for over 2 years now, and it continues to impress. It's hands-down the easiest carbon tool on the market. Simple to set up, easy to understand, and incredibly effective in helping us take meaningful climate action without the overwhelm."
The software handled all the complex carbon accounting behind the scenes without the team having to lift a finger.
What started as carbon measurement quickly became something much bigger for Simonne's business. The CarbonInvoice partnership provided ready-to-use marketing content that helped them communicate their sustainability efforts.
"From a business perspective, CarbonInvoice is more than just a carbon calculator—it's become a powerful marketing tool and integral cultural piece."
The automated reporting meant they could discuss their carbon footprint with prospects and existing clients. When potential customers ask about environmental responsibility, Simonne's team has concrete answers backed by real data. They can actually point to real native trees being planted in their local community.
CarbonInvoice helped shape how the team thinks about their impact on the environment. Funding native trees in Australia made their impact tangible with a sense of purpose that resonated with the team.
"Internally, it's helped shape a stronger, more values-driven culture within the team. It's a great feeling knowing we're actively supporting a sustainable future, and CarbonInvoice makes that process seamless and impactful."
The carbon action became a natural part of their client retention strategy. Existing clients appreciated working with a business that actively takes carbon action.
"We use it to start conversations with new prospects and build trust by showing we genuinely care about sustainability. It also supports our nurturing strategy with existing clients by giving us another valuable touchpoint."
At this point, sustainability conversations happen naturally in client meetings. The CarbonInvoice partnership provides credible talking points that strengthen relationships rather than feeling like sales pitches.
Two years later, Simonne's experience proves that SMEs can take meaningful climate action without having to put their business on hold. The key was finding solution that worked with their existing processes rather than against them.
CarbonInvoice delivered exactly what Simonne needed - simplicity, credibility, and results that strengthened both their environmental impact and their business relationships.
"Highly recommend to any business wanting to make a real difference – It is so easy!!"
If your answer to this question is yes, then you're in luck - we have a solution for you: The CarbonInvoice App
Measure and act effortlessly in 3 minutes
.jpg)
.JPG)
