For Ann, finding a solution that aligns with the traditional values of her business is extremely important. She wanted to find a way to demonstrate care for her land that goes beyond basic compliance requirements. And so she did.

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Finging the right solution

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Ann Paton wants her business to live their values of kaitiakitanga (environmental guardianship) through carbon actions that demonstrate genuine care for the land and community rather than just talking about sustainability. Ann found that CarbonInvoice aligned with the approach she was looking for:

‍"We want to mihi to the team at CarbonInvoice for their incredible support in helping us live our values of kaitiakitanga. We take pride in knowing that native trees are being planted in Murihiku (Te Tapu o Tāne) and Taranaki, strengthening our connection to the whenua. CarbonInvoice gives us confidence that we're contributing to a healthier environment, and their tools make it easy to share our sustainability journey with our community and clients."

Instead of dedicating her time to abstract environmental initiatives, Ann chose actions that created a direct connection to places in her community that are connected to her business.

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Funding native trees in their community

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Ann's business is continuously planting native tress in regions like Murihiku and Taranaki. These locations being so close to their business gives Ann's team a honest connection to them.

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This geographic specificity made their environmental contribution feel more meaningful and personally relevant than distant carbon offset programs they'll never see or visit.

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Building authentic communication confidence

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The ready-to-use materials provided by CarbonInvoice gave Ann confidence in sharing her business's sustainability journey with their clients. This gave them the ability to communicate their environmental action actively strengthens relationships with stakeholders who share similar values around caring for future generations. Ann notes:

‍"Manaaki whenua, manaaki tangata, haere whakamua."
‍(Care for the land, care for the people, go forward.)

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Ann has successfully integrated carbon action with cultural values. They can carry on their business while honouring their traditional values. They didn't need to change their values to become a better business, all they had to do was double down them.